People ask which AI tool we use. The honest answer is that no single tool does the work. Each build is a chain of small, boring, dependable pieces, with a different tool at each link. Here is the chain we use most, what each piece is for, and where it can catch you out.
n8n: the wiring
n8n is the workflow automation platform that ties everything together. Review requests after an appointment, lead alerts, posting queues, weekly reports and failure alerts all run as n8n workflows. We like it because every step is visible and every run is logged, so when something breaks we can see exactly where.
Watch out for: credentials quietly expiring. A Google or Meta login that lapses will fail silently unless you give every workflow an error handler that emails you. We do that on every build.
Claude: the planning and the writing
We use Claude to plan builds, write and review copy, write workflow code, and run scheduled jobs such as a weekly content run and a Monday growth brief. It reads the numbers first and then does the work.
Watch out for: treating its first draft as final. Our rule is that anything customer-facing gets checked against the source: prices, hours, claims.
ElevenLabs: voice
ElevenLabs voices our narrated reels and powers phone receptionists. One continuous take of a whole script sounds far more natural than stitching lines together.
Watch out for: credits. A 20-second voiceover costs a few hundred credits, so plan how many voiced pieces a month you really need.
Epidemic Sound: licensed music
Epidemic Sound supplies music we are licensed to use, trimmed to the exact length of each reel.
Watch out for: plan terms. Check that your plan covers the way you are using the music, for example in paid ads, before you rely on it.
Higgsfield: generated video
Higgsfield turns a real photo into short moving footage when we need a cinematic shot and do not have one. We use it sparingly, and always from a real photo of the real person.
Watch out for: cost per second at high resolution, and the temptation to generate people or places that do not exist. We do not.
Netlify: hosting
Netlify hosts our sites and dashboards. Push the code and it is live in under a minute.
Google Analytics 4 and Search tools
GA4 tracks the clicks that matter (booking, call, directions) rather than vanity page views. Search Console and Bing Webmaster Tools tell us what people searched to find a site.
Our own render engine
Reels are rendered by a small engine we wrote: a branded HTML page per scene, captured frame by frame and mixed with the voice and music. It means every reel matches the brand exactly and can be rebuilt in minutes when a word changes.
The rule that holds it together
No tool gets the last word. A build is not done when the AI says it is done. It is done when we have looked at the frames, checked the facts and watched it run.
Some of the tools above run affiliate or referral programmes. The links in this article go to each tool's own website and are not affiliate links. See our affiliate disclosure.