The stack
The tools we build with, and what each one is for.
One job per tool. Here is what we use, why, and where each one can catch you out.
n8n Visit site ↗
- What we use it for
- Workflow automation: review requests, lead alerts, posting queues, reports.
- Why
- Every step is visible and every run is logged, so failures are easy to trace.
- Watch out for
- Logins expire silently. Give every workflow an error alert.
Claude Visit site ↗
- What we use it for
- Planning builds, writing and checking copy, writing workflow code, scheduled weekly runs.
- Why
- It reads the numbers before it writes, and it can run unattended jobs end to end.
- Watch out for
- Treat drafts as drafts. Check facts against the source.
ElevenLabs Visit site ↗
- What we use it for
- Narration for reels and the voice of phone receptionists.
- Why
- One continuous take sounds natural; voices stay consistent across a brand.
- Watch out for
- Credits. A 20-second voiceover costs a few hundred.
Epidemic Sound Visit site ↗
- What we use it for
- Licensed music, trimmed to each reel’s exact length.
- Why
- Clear licensing and edit tools that cut a track to length.
- Watch out for
- Check your plan covers how you use it, including ads.
Higgsfield Visit site ↗
- What we use it for
- Short cinematic motion from a real photo when we have no footage.
- Why
- High-quality motion from a single still.
- Watch out for
- Cost per second at 1080p. We never generate people who do not exist.
Netlify Visit site ↗
- What we use it for
- Hosting for sites and dashboards, deployed from Git.
- Why
- Push the code and it is live in under a minute.
- Watch out for
- Functions need the right deploy method or they silently do not ship.
Google Analytics 4 Visit site ↗
- What we use it for
- Tracking the clicks that make money: booking, call, directions.
- Why
- Event-level tracking and source reports.
- Watch out for
- Set up events on purpose; default page views tell you little.
Search Console and Bing Webmaster Tools Visit site ↗
- What we use it for
- What people searched to find a site, and indexing problems.
- Why
- Free and direct from the search engines.
- Watch out for
- Verify every site on day one so the history starts early.
Links on this page go to each tool's own website. Some of these companies run affiliate or referral programmes; if we ever link to one with a referral link, it will be labelled as such. See our affiliate disclosure.
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